![]() An Optimized Online Presence in Relevant Directories & Data AggregatorsĪll local brands should be listed on major directories such as Google Business Profile (formerly Google My Business), Bing And having a top spot in results, like placement in Google’s Local Pack, means more consumers have the opportunity to interact with the business or brand. They affect website authority, which affects search placement. As a reminder, a citation is any mention of a business, anywhere online. Having consistent citation data - name, address, phone number (NAP) and business hours - makes it easier for search engines and consumers to find businesses. I have talked with you before quite a bit about moments - it’s these micro-moments that are the driving factor behind mobile searches. People want to be able to find answers to their questions as quickly as possible, and this update will ensure that websites placing in the top of search results are doing just that. This update, like many of their others, prioritizes providing consumers with what they want in the moment. According to Google, “starting in July 2018, page speed will be a ranking factor for mobile searches.” This update is based specifically on the speed in which a website loads on mobile devices. In the past, Google focused primarily on the speed of websites on desktop when it came to ranking pages. Since 2015, search engines have continued to reinforce the importance of a mobile-first website, and the just-released Google Speed Update supports that. Special offers for mobile consumers to increase engagement and brand loyalty.Clear call-to-action buttons to help consumers contact the business (Click-to-call or Click-to-email).A mobile-first website that loads quickly.Make sure a business is ready to serve their target audience by having: In 2015, Google announced mobile search had overtaken desktop, which means consumers are making more and more buying decisions from the small screen. Keep reading for the core 10 components that must be considered to have an effective local presence management strategy. A Look at a Comprehensive Local Presence Management Strategy Well, the simple answer is because local businesses want and need to be found in local searches by the consumers seeking their products or services.Īnother way to say it is, local businesses need a local presence management strategy to ensure there is a seamless merging of local and online presence, to positively affect and cultivate a brand or business’ presence in search engines. Why Do Businesses Need a Local Presence Management Strategy? Consumers usually conduct a Google search to find this information, which includes the website, any social media pages, blogs, online reviews, any search engine optimization (SEO), and pay-per-click (PPC) advertising, just to name a few. Digital Presence – This refers to all of the information, processes and marketing for a business presented online. ![]() ![]() Local Presence – This refers to all of the information surrounding a business’ actual physical location, such as where to find it on a map, business hours and its NAP data.The Foundation of a Local Presence Management Strategy But first, for those of you new to local presence management, let’s talk about the foundation. Today, I want to discuss with you the components (the pieces and parts mentioned above) that make up a local presence management strategy.
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